Digital business transformation is a process that allows companies to take advantage of a range of benefits that new technologies can provide. These include: improving work processes, facilitating communication with customers, enabling more consumers to learn about the goods or services the company offers, analytics, and highly accurate measurability of results.
THE DIGITALISATION OF SMALL AND MEDIUM-SIZED BUSINESSES
Famous corporate giants worldwide are investing enormous financial resources in digitalization for this exact reason, earning them huge profits in return. The development of this process in small and even medium-sized businesses has been considerably slower, as they are generally unable to devote large budgets to digitization. However, this should not discourage small and medium-sized business owners, as modern technology likewise offers easy and budget-friendly solutions. Building a company website with WordPress is just one such solution
WORDPRESS - THE MOST PREFERRED PLATFORM FOR CREATING WEBSITES
Founded in 2005, WordPress is currently the most popular content management system (CMS). Statistics show that about a third of all websites on the internet are powered by WordPress, which you have to agree is a pretty large number. This is mainly because WordPress is a free content management system that is easy to use and provides flexible options for building, editing, and publishing your website. In short, you don't need to be a programmer or graphic designer to make a website with WordPress.
What are the advantages of building a website using WordPress?
The platform, as previously mentioned, offers many advantages that make it an excellent choice for small and medium-sized businesses. Below we will summarize some of them.
First and foremost, one of the most significant advantages is the low investment cost. WordPress essentially is a free-to-use platform that enables you to create a fully functioning website without spending large amounts of money.
It offers the addition of free themes and features to the site, which is great for companies on a budget. However, if you have the option, professionals advise trusting a programmer or web designer to help you with the initial site setup. Again, this is a more budget-friendly solution compared to hiring programmers to create a fully customized website for you. And much faster in terms of delivery time.
The next plus that makes WordPress so globally preferred is that it is easy to use by even non-professionals. This gives companies plenty of freedom, and they don't need to continuously rely on a programmer.
Also, the platform allows you to add custom features to your WordPress site by using so-called "plugins". Explained briefly, plugins are applications that enable you to add new features to your site. There are currently more than 48,000 various plugins (free and paid) to choose from.
Finally, websites made with WordPress can be easily optimized for search engines, increasing the chance that your site will be listed in the top positions on Google. These are just some of the benefits that WordPress offers. If you're a small to medium business owner and don't have a website yet, it's time to create one to be where your customers are - online.